The Desk
The Desk
A monthly retainer for a business that needs its search and content work done properly, run by a dedicated worker and reviewed by one strategist.
- MondayCompetitor watch and industry sources38 sources
- TuesdayResearch and briefs for the week4 briefs
- WednesdayDrafts written and claims checked6 drafts
- ThursdayYour approval, then publishingqueue
- FridayReport written, review booked1 report
One retainer, five modules.
You do not pick and choose modules. The retainer covers all five, because they work as one system.
- Competitor watch
- Your named competitors are checked each week for new pages, price changes and ranking movement. Relevant changes are written up and queued.
- AI visibility
- ChatGPT, Claude, Gemini and Perplexity are asked about your business and your category each month. Where you are missing, named wrongly or described as somebody else, it is written down and planned for.
- Content production
- Briefs, drafts, claim checks, your approval, scheduling and publishing. The worker does the work; you keep the decision.
- Page systems
- Page templates for the services and locations you sell in, built once, published on a schedule and linked properly. Built once, then maintained inside the retainer.
- Reporting and review
- One document a month, and thirty minutes with Isaac to go through it.
How it runs
Isolation, approval, and a record of every action.
Any sensible business owner asks about this before they sign anything, so it is written down rather than promised.
One worker per client
Each client runs in their own container with their own credentials. Your data is not pooled with anyone else's, and it is not used to train any model.
Nothing publishes without you
The worker can research, draft and schedule. Approval stays with your team. You see the draft, the sources and the claim checks before anything goes out.
Every action is logged
Each run writes to an audit log: what was read, what was drafted, what changed, and who approved it. You can ask for that log at any time.
A monthly review with Isaac
Thirty minutes on a call, going through what moved, what went out, and what is coming next.
Isaac spent years as an L3 support engineer at a managed service provider, on infrastructure and security for other people's businesses. The isolation model came from there.
The monthly report
One document, written for you.
No dashboard to log into, no charts to interpret. You get a page and a call.
- Search movement on the pages we agreed to watch
- What was published this month, and what it was for
- Pages flagged for refresh, and why
- How ChatGPT, Claude, Gemini and Perplexity described you
- What is planned for next month, in order
- Anything waiting on you, with the date it is needed by
What the monthly fee covers
- The worker, running on a schedule
- Access to your CMS and your analytics
- The monthly report
- The monthly review call
- Hosting and maintenance of the worker
Page systems, where you need them, are quoted once and then maintained inside the retainer.
Engagements from $1,500 a month
Founding clients
The first five engagements run at a locked rate for twelve months. In exchange we ask for a written case study and your permission to publish the numbers.
Software and automation builds are available to existing clients.
Applications for the next intake
We take 5 clients at a time. Applications are read in the order they arrive and answered within 3 business days. If we are not the right fit, you will get a plain no.